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One of the main benefits of the Likert scale is that it provides a predictable and easily understood scale by which to evaluate products and services.
A Likert scale is an ordered scale from which respondents choose one option that best aligns with their view. It is often used to measure respondents' attitudes by asking the extent to which they agree or disagree with a particular question or statement.
A type of psychometric response scale in which responders specify their level of agreement to a statement typically in five points: (1) Strongly disagree; (2) Disagree; (3) Neither agree nor disagree; (4) Agree; (5) Strongly agree.
A Survey scale is an ordered series of response options, presented verbally or numerically from which the respondents select to indicate their level of feeling about the measured attribute.
Survey scales are important because they help respondents to quantify what they think or how they feel about certain things. In other words, it allows respondents to assign specific quantifiable values to feelings, ideas, experiences, and expectations.
That kind of question is known as a Likert scale. Likert scales are widely used to measure attitudes and opinions with a greater degree of nuance than a simple yes/no question.
Likert Scale questions are a form of closed question and one of the most widely used tools in researching popular opinion. They use psychometric testing to measure beliefs, attitudes and opinion. The questions use statements and a respondent then indicates how much they agree or disagree with that statement.
There's more variance in larger scales, which has made the Likert scale the most common survey scale. Dr. Rob Balon advises to always use the 15 scale, with 5 being the positive end and 1 being the negative end. NEVER use 1 as the positive end.
A more appropriate scale when rating importance in your questionnaire is: Not at all important, Slightly Important, Important, Fairly Important, and Very Important, or numbering 0 to 5 as an interval scale.
The 5-point Likert scale is simple to understand and use for survey administrators and respondents alike. It takes less time and effort to complete than higher-point scales. Fits mobile device screens better than higher-point scales. Respondents have choices without becoming overwhelmed.