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Art licensing is when an artist (Licensor) and manufacturer (Licensee) come to an agreement where the artist gives permission for the manufacturer to use their work on products in exchange for payment.
This agreement entails the terms of the commercial usage of the artwork and determines the actual compensation for the artist's benefit. It acts as a safeguard against the client that uses the artwork without prior permission in an unapproved manner.
Using images on or in anything that is created with the intention of making a profit would be considered commercial use. You are always free to locate and contact a rights holder to ask permission to use an image for commercial purposes.
Art Licensing is usually a royalty range of 3-10%.
Licensing allows you to do just that: monetizing your body of work to someone else who will use that artwork in commercial products from calendars to clothing to homeware and gifts in exchange for a fee. The rewards for artwork licensing can be transformative, so let's take a closer look at how to get started.
A commercial license is a license that grants permission to use the artist's work for a specific, agreed-upon purpose, but does not restrict the artist from licensing or selling the same work to other clients.
An artist licensing agreement allows an artist while retaining full copyright ownership of their work, to grant permission to another party to use their art.