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Fulfillment reports for your sponsors should include some graphs, pie charts, and anything that will provide concrete data of the demographics....DEMOGRAPHICSAttendees by gender.Attendees by age.Attendees by city, state, country.Education level, salary, household income.Interests, motivation for attending.
It is essential to define the roles & responsibilities of both parties in order to make the event successful. The Agreement sets out all the arrangements, including sponsorship fees, use of intellectual property rights, cancellation and postponement procedure, and other such things.
That said, the basics of a sponsorship agreement often include:The date the parties enter into the agreement.The names and addresses of the sponsor and rights holder/property.The start and end date the agreement.Terms regarding the right of renewal/right of first refusal.More items...
Write a preliminary proposal to your potential sponsors and be sure to include these five important points.Demographics.Traffic.Sponsorship Exposure.Location of Sponsorship Material.Cost and Benefits.Testimonials From Past Sponsors.Sample Activations.If you liked this blog post, check out:
They will help you make your sponsors at ease when they receive your event sponsorship proposal:The Event Brand. What kind of event are you organising?Target audience.Professional Background.Unique strengths.Partnership benefits.Describe the event in a few words.Introduce your target audience.Prove your past successes.More items...
Once you've attracted sponsors, try one of these ideas to make your sponsorship packages even more attractive to donors.Illuminated Smart Wall + Social Media.Charging Station.Game Lounge.Video Interviews.Naming Rights.Sponsor a Party.Sponsor Live Streaming.Creative Matching Opportunities.
What sponsors get in return? There are many benefits to event sponsorship, including: branding, targeted marketing, public perception improvement, lead generation, content development, and audience insights.
Some examples of sponsor ROI for an in person event might include:Logos on printed materials like programs, banners and signage.A booth space where to sell products or advertise services.Names read during announcements.Branded swag (pencils, sunglasses, magnets, etc) distributed in event bags.Logos on event t shirt.
Accept or DeclineDevise a response form letter written in a friendly and appreciative tone that acknowledges the good of the requesting organization but states you must decline because you have specific criteria when it comes to sponsorship.
At the very least, your event sponsorship package should include the following:Information about your organization.Describe the event.Provide a general description of the benefits of sponsorship.Make sure that you provide details with respect to specific sponsorship levels, the cost, and the rewards for sponsorship.More items...?