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What are the Basics of a Sponsorship Agreement Template?The date the parties enter into the agreement.The names and addresses of the sponsor and rights holder/property.The start and end date the agreement.Terms regarding the right of renewal/right of first refusal.More items...
We proactively seek athletes to wear the Swoosh and represent the Nike brand. While we appreciate your love of sport and interest in Nike, we don't accept unsolicited sponsorship requests.
Decide whether the contract is satisfactory to both parties. Contact your sports agent or someone with legal expertise to discuss its terms. Make sure the terms are fair to both parties. Renegotiate your contract with Nike if you feel it should include stricter agreement and terms.
Nike have taken athlete endorsements to new heights by signing lifetime agreements with Michael Jordan, Lebron James and Cristiano Ronaldo. Signing lifetime contracts, all of which have commanded contracts north of $1 billion, demonstrates the value that athlete endorsements can deliver Nike.
A sponsorship agreement should include the length of the agreement, an exclusivity clause, payment calculation and method, the sponsor benefits, intellectual property rights and termination conditions.