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An advisor may receive between 0.25% and 1% of shares, depending on the stage of the startup and the nature of the advice provided. There are ways to structure such compensation to ensure that founders get value for those shares while retaining the flexibility to replace advisors without losing equity.
Advisor equity commonly ranges between 0.10% and 0.25% for a (typical) two-year engagement. In unusual circumstances it can be much higher: 1% or more. Generally I think it's a bad sign if an advisor expects too much equity.
Advisory shares are financial rewards usually issued as common stock options to company advisors. The options typically vest monthly over 1-2 years on a vesting schedule with 100% single-trigger acceleration and no cliff.
Vesting. Vesting for advisor grants is typically monthly without any cliff. I advise clients to determine a certain number of monthly basis points that you think someone is worth, then grant them 12-24 months worth of options at this rate that would vest monthly over that same period.
An advisory agreement should be used between a company and its advisor. The agreement sets forth the expectation of the relationship like work to be performed on behalf of the advisor and compensation. The agreement should also set forth certain key terms like confidentiality and assignment of work product.