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Cristiano Ronaldo signs $1 billion lifetime deal with Nike. Real Madrid and Portugal forward Cristiano Ronaldo has signed a "lifetime" deal with sportswear giant Nike which will reportedly fetch him over $1 billion (approximately 20b9 6,643 crore).
Lionel Messi is the latest addition as the face of the athletic shoe-and-apparel giant Adidas. He signed a lifetime contract with them recently, but the sum he'll be paid for it is not yet revealed. We're pretty certain it'll be enough to buy a nation...or two, maybe!
Cristiano Ronaldo & Nike A lifetime endorsement deal with Nike is set to exceed $1 Billion making him arguably the richest of all Nike sponsored athletes in the world. Ronaldo also rakes it in from other endorsements with brands such as Herbalife, EA Sports, and American Tourister.
Nike Inc.'s (NKE) latest headline deal with soccer superstar Cristiano Ronaldoa lifetime contract worth $1 billionis a prime example of these shifting marketing strategies, offering firms greater reach at a lower cost.
Lionel Messi is the latest addition as the face of the athletic shoe-and-apparel giant Adidas. He signed a lifetime contract with them recently, but the sum he'll be paid for it is not yet revealed. We're pretty certain it'll be enough to buy a nation...or two, maybe!