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The standard for trademark infringement in the United States is likelihood of confusion, which looks at whether two competing trademarks would be considered confusingly similar, such that consumers (i.e., your potential clients and customers) would be confused and mistake one trademark for the other.
The 3 Best Types of Trademarks Fanciful Trademarks. These are are invented words. ... Arbitrary Trademarks. These are actual words that have no association with the underlying goods or services. ... Suggestive Trademarks.
Brand infringement could include an online retailer selling electronics and using a name, logo, or design similar to that of Apple, which might lead consumers to believe they are purchasing products directly from Apple or an authorized reseller.
§ 1125(a), the plaintiff must demonstrate that (1) it has a valid and legally protectable mark; (2) it owns the mark; and (3) the defendant's use of the mark to identify goods or services causes a likelihood of confusion.
Examples of Famous Trademarks Famous trademarks represent many of our favorite brands, from APPLE to STARBUCKS. The public immediately recognizes them due to their distinctiveness and renown. Examples of famous trademarks include APPLE, BARBI, FORD, GOOGLE, LEVI'S, TACO BELL, NIKE, PEPSI, and WALMART.