Press Release With Quotes
Description
How to fill out Multimedia Publicity And Privacy Release?
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FAQ
Far from being 'fillers', quotes are arguably the third most important parts of press releases. They're the only parts of a release the media cannot change. So, don't waste them with bland niceties. Use quotes to express valuable opinions, explain the benefits to users, add credibility to claims or add a human element.
Follow Ann's 1-2-3 Rule and capture the essence of a statement. ?When it comes to sound bites, one sentence is usually enough, two is okay, and three is too long,? she says. Ann recommends using curated quotes ? short phrases, often featuring powerful words, that state your position in an obvious and stark manner.
Quotes in press releases are a dime a dozen. That in itself isn't a good reason to use them, but chances are, you'll want to if you're making a big company announcement. And to be fair, there's no real downside to including a quote so long as you're thoughtful about it.
A good quote can make all the difference in a press release, so make it count! Remember that your quote should always add value to your content. Make it memorable and relatable, so always use good quotes for a standout press release.
Once you've established an angle for your story, you should always provide one or two quotes from yourself or a spokesperson involved in the performance, project or event.