Nonprofit Naming Rights Agreement Sample
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If this form requires notarization, complete it online through a secure video call—no need to meet a notary in person or wait for an appointment.
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FAQ
A primary purpose behind paying for these rights is brand building. Naming rights offer some unique brand building opportunities over more commonly employed advertising and marketing campaigns.
Naming rights have become a popular way for sports organizations to generate revenue for their facilities. In a naming rights agreement, a corporation purchases the right to have its name attached to a stadium, arena, or other sports facility.
Form of Recognition Naming rights agreements should set forth where and how a donor's name will be displayed. Such contracts often dictate the size, wording, material, and exact placement of the signage. For example, will the name be displayed on a wall plaque or etched in marble?
For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities.
Naming opportunities work best if the location of the building, plaque, or other structure is publicly accessible, well maintained, and the name can be displayed prominently. Think like a realtor when it comes to pitching your organization's naming opportunities. It's all about location!