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Good examples of restaurant logos would be McDonald's golden arches, Arby's hat, Hooter's Owl, Chipotle's pepper,etc. Filing a logo protects any design aspects you have in relation to that design.
There are thousands of trademarked food products on the market. For example, ?Lay's? is a trademarked name, which means that no other company can sell a product using that name. ?Pepsi? is another well-known trademarked product. Only PEPSICO, Inc., can sell products using that famous name and symbol.
What can be protected by trademarks? Brand names. Product names. Logos and symbols. Slogans. Colors, such as Tiffany & Co.'s ?Tiffany Blue,? or the ?Barbie Pink? trademarked by Mattel. Product shapes, like the Coca-Cola bottle. Sounds, like NBC's three-tone chime. Scents, such as the distinctive fragrance of Play-Doh.
Class 43 includes mainly services provided in relation to the preparation of food and drink for consumption, as well as services for providing temporary accommodation.
What Kinds of Trademark Are There? Brand names like Apple, McDonald's, and Dolce & Gabbana. Product names like iPod and Big Mac. Company logos like the golden arches at McDonald's and NBC's peacock logo. Slogans like Capital One's "What's in your wallet?" and McDonald's "I'm lovin' it"