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Your executive summary should include: The name, location, and mission of your company. A description of your company, including management, advisors, and brief history. Your product or service, where your product fits in the market, and how your product differs from competitors in the industry.
Business plan introduction template Include details such as the name of your company, a brief description of your products or services, who your target market is and what your primary business objectives are, with any key dates for reaching your initial goals.]
A typical executive summary for a startup company includes the following sections: The business opportunity. Describe the need or the opportunity. Taking advantage of the opportunity. ... The target market. ... Business model. ... Marketing and sales strategy. ... The competition. ... Financial analysis. ... Owners/Staff.
The executive summary is a brief introduction and summary of your business plan. It introduces your business, the problem you solve, and what you're asking from your readers. Anyone should be able to understand your business by simply reading this section of your plan.