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The best ad format recommended for driving action on your website involves the proper use of video, image, and text ads in responsive formats. By using text, image, and video for your advertising campaign where appropriate, you can easily optimize your content for better conversion.
With Google Analytics, you can track the traffic coming from your Instagram, monitor user engagement and compare performance against other traffic sources, keywords, etc. But before you start tracking Instagram traffic in Google Analytics, there are a few steps you need to take.
Track Traffic on Instagram To access this feature, you need to set up a trackable link to your Instagram Bio. Tap on the menu icon in the top right corner. Go to the ?Insights? tab and check the activity on your website clicks. Keep in mind that Instagram Analytics is only available for Instagram business profiles.
If you use Google Analytics for measuring your website's online traffic, you can certainly use Google Analytics to measure Instagram engagements as well. But the first thing you must do is determine your reason for using Instagram and set your KPIs.
Let's dive in. Post consistently. Don't preach?tell stories instead. Build a strong brand. Have a visually consistent feed. Choose the right hashtags. Focus on user-generated content. Explore the full range of Instagram video formats. Use Instagram video subtitles and closed captions.