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Billboard. The most common type of advertising medium, usually has a format of 510x240 cm (width x height). You can find them in all cities, towns and on most roads. You can mount a paper poster (short-term campaigns), foil or banner on it (long-term campaigns).
One of the key billboard design tips is to keep it as simple as possible. Your audience will be on the move, so they won't have time to read the details. Large bold images and fonts will make it easier for a person driving or walking past to get the message.
There are THREE key elements to a great billboard: Text, Image and Logo. Stick to SEVEN words or less. The reality is that people are always on the go, make sure they can read your message in a few seconds. Your logo needs to take up at least TEN percent of the space.
Be Clear and Concise Billboard content will only be visible for a few seconds at a time. Good billboards communicate without a lot of words. Most drivers stop reading after five words. Try to convert the essence of an idea into a short slogan rather than describing it with prose.
By focusing on simplicity, legibility, and impactful elements such as fonts, images, call to action, colour contrast, and a killer slogan, you can create a billboard that captures attention and delivers a memorable message.