Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo, both of whom are signed to Nike with lifetime deals.
Nike released more commercials centered on his sneakers: Filmmaker Spike Lee collaborated with the Bulls star in a 1988 television ad saying, “It's gotta be the shoes.” Years later, Nike signed Jordan to a contract; he is currently entitled to 5% royalties on each Jordan Brand shoe sale.
But there are four athletes that fans will never have to imagine without Nike as they're in the exclusive club of lifetime deals with the brand. The first is Nike's most famous with many fans on Monday claiming Woods' partnership was second only to Michael Jordan.
Damian Lillard, LeBron James and Other Star Athletes With Lifetime Endorsement Deals. Lillard of the Milwaukee Bucks has reportedly signed a lifetime deal with Adidas.
Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo, both of whom are signed to Nike with lifetime deals.
Lillard joins an elite group of active NBA players with lifetime shoe endorsement deals, including LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand).