An example of a formal audience analysis: A group of college students might study the demographics of the board of trustees to learn who the trustees are, age and economic status, for instance.
Speaking to inform is sharing knowledge with your audience. Speaking to persuade is attempting to convince your audience to change a behavior, attitude, value, or belief. Any topic can be informative or persuasive. The difference is in the speaker's purpose and approach.
Steps Step 1: Identify Potential Audience(s) ... Step 2: Select the Priority Audience. Step 3: Identify Priority Audience Characteristics. Step 4: Identify Knowledge, Attitudes and Practices. Step 5: Identify Barriers and Facilitators. Step 6: Consider Audience Segmentation. Step 7: Identify Key Influencers.
In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis, and (5) the topic interest and prior knowledge analysis.
This consists of informative speeches, demonstrative speeches, persuasive speeches, entertaining speeches, and special occasion speeches. They are all intended to either teach a group something, try to make them feel a certain type of way, make them laugh, or celebrate an event.
Extemporaneous speeches are developed through outlining ideas, not writing them out word-for-word. They are practiced ahead of time, rehearsed and re-rehearsed (extemporaneous speeches are not impromptu), using a keyword outline of single words and short, 3-5 word phrases.
What are the five steps of audience analysis? Define your objectives. Gather customer data. Segment your audience. Create data-driven personas. Apply the insights.
Speech analysis can be simplified into three basic steps: analyzing the purpose, identifying the audience, and assessing the effectiveness of the rhetorical choices.
About Extemporaneous Debate Each round students are presented a unique resolution. They are given a minimum of thirty minutes to prepare for the round. The use of evidence is permitted, but not a focal point due to the limited time available to prepare a case for the round.
The word extemporaneous means “without planning” and is considered a synonym for the word impromptu. However, an extemporaneous speech is actually a well-prepared speech that relies on research, clear organization, and practiced delivery. It is neither read nor memorized, so it is never delivered exactly the same way.