As a rule, retainer agreements are signed with the focus on your most important clients. It may take years to develop meaningful relationships and a reputation of a well-rounded professional who delivers value and impactful results.
To summarize what is a retainer agreement, it can be structured in several different ways: Client pays a set amount each month to access a certain amount of time. Client pays a set amount each month for a specific set of deliverables. Client pays simply to have access to the freelancer.
Retainer agreements (also referred to as representation agreements) are a type of compensation agreement with lawyers either for reserving their employment or as compensation for future services. Also inside the agreement are details on the scope and procedure for the representation.
Here's my advice: Pitch only to existing clients or clients you know well. Never pitch a retainer agreement to someone you've never worked with before. Present the retainer as a way to get “front of the line” status. Highlight the benefit of predictable budgeting. Include a small discount (maybe)
Definition of 'retainership' 1. the property of retaining or retainment. adjective. 2. (of contracts, services, etc) having the property of retaining or retainment.