The key to a winning job proposal is to tailor your approach, highlight your skills, and understand client needs. Read on to learn more.Creating an Upwork proposal follows a similar format to writing a regular cover letter. The proposal should be adapted to each project individually. Learn how to write up work proposals that win you those freelance jobs. Here's the structure I'll follow in each job. Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. Instantly draft and send a business proposal template to establish the terms and conditions between your business and clients. Want to write a proposal, but not sure where to start? Here are some easy examples to read through and get an idea of how to write a proposal for Upwork.