2.01 Purchase Price. On the first line, select the liability account for the loan from the Category dropdown.Upon proration of billing amounts and to credit the Purchase Price for the appropriate Party on the Closing Date. An asset purchase involves the acquirer buying some or all of the assets of the target company, with the proceeds paid to the target company itself. This article offers guidance on helping clients take advantage selling personal goodwill as a tax strategy. An APA, or Asset Purchase Agreement, is a contract in which a buyer and seller agree to the transfer of ownership for an asset at an agreed price.