Unlike an asset sale, selling your business means you're selling the entire operation. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities.An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. In an asset sale, the ownership of these acquired assets would change hands, with the buyer negotiating separately for each asset. In an asset sale, your corporation or LLC sells its assets to the buyer and you continue to own the corporate stock or LLC membership interests. This Drake Tax article discusses the sale of an asset used for personal and business use. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. An asset sale transfers some or all of the assets of the business in a series of transactions. In 99 out of 100 transactions, a buyer is going to prefer to acquire a target's assets.