In summary, the trademark symbol (™) is used for unregistered or pending trademarks, while the registered trademark symbol (®) is used specifically for marks that have been officially registered.
How to make sure you have a strong logo design for your trademark. Use a unique image or graphic design rather than something generic. Keep it clean and clear with a good use of color and empty space. Use easy-to-read typography. Make sure your design represents your brand identity and appeals to your target audience.
A brand can create its logo without using something entirely new by incorporating existing elements in a unique and creative way. However, registering a trademark can provide legal protection and exclusive rights to the logo, which can be valuable in branding and marketing strategies.
You may use a trademark symbol anywhere around your trademark, although most trademark owners put the symbol in a superscript or subscript to the right of their trademark. You can use “TM” for goods or “SM” for services.
Trademarking your company's logo is an essential step to protect your rights. It's also a complex process that requires expert legal assistance. What would you like to protect?
The trademark office will then evaluate your application to see if it qualifies for trademark protection. Best of all, they will not consider the other business who is using the same name if they haven't filed for trademark protection. This means you can get a trademark even if someone else is using your business name.
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If the mark is registered, use the superscript ® symbol or other appropriate notice of registration instead. Always use the trademark consistently, including the same spelling, punctuation, and spacing. Always use a trademark as an adjective that modifies a noun, and never as a singular or plural noun.
Often, superscript is used so that it is in the upper-right side corner. 5. If your trademark is a logo or design, put TM or ® on the right side of your wordmark (names, terms, phrases) and in subscript so that it is in the lower-right corner. Alternatively, you can put the trademark symbol in the logo.