Sales-Letter Magic: 10 Tips for Writing Letters That Sell Consider headlines and photos. Use a fitting salutation. Start your letter strong. Introduce your offer on page one. Break your first page mid-sentence. Fill the letter with specific details. Make your letter as long as it needs to be.
Sales introduction letters are also typically very short, featuring only one to two paragraphs about your product, your company, and how to reach you for further information. Save the details for future correspondences. This letter is all about jumping in, introducing yourself quickly, and then getting out of there.
How to write a sales letter Write a catchy headline that grabs your customer's attention. Use testimonials or statistics. Give readers a call to action. Offer something to the customer that is limited in time or quantity. Use a postscript (p.s.) to add a guarantee or personal address.
How to write a sales letter Begin with a headline hook. You want to begin by writing an intriguing headline and hook the recipient into reading the rest of the letter. Use bullet points to highlight crucial information. Offer proof. Include a call to action. Provide a limited-time offer.