Talent Management Contract For Influencers In Washington
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An influencer agreement will set up the terms of the relationship between a brand and a social media influencer. A social media influencer contract is vital for all types of influencer marketing, whether you're working with micro-influencers, mega influencers, celebrities, or someone in between.
Talent managers and agents are crucial in the influencer marketing ecosystem, handling a significant portion (33.4%) of influencer payouts. They help ensure successful partnerships by aligning influencers with brand goals, handling negotiations, and managing deliverables.
Most celebrity influencers and many noncelebrity influencers are members of SAG-AFTRA—the Screen Actors Guild-American Federation of Television and Radio Artists.
SAG-AFTRA is a union of 160,000 professional actors, announcers, broadcast journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers and voiceover artists.
All performers engaged in a music video are covered by the agreement, including actors, announcers, dancers, models, narrators, singers and stunt performers. Choreographers and assistant choreographers are covered for purposes of health and retirement contributions only.
Don't imply that you are tweeting/posting on behalf of SAG-AFTRA. Don't be a troll or engage trolls. We encourage you to share your thoughts, but do so respectfully. Don't share confidential information publicly, including any picket, strike or negotiation plans that have not been publicly announced.
The new Influencer Agreement lets your business entity (LLC or corporation) act as the employer and SAG-AFTRA signatory. This covers you with a union contract whenever a brand hires you directly to produce, perform in and distribute sponsored content on social media.
Typically most Influencer Managers are compensated 10-20% of brand deals depending on the deal size and how it was sourced.
Estimated rates break down as follows: Nano-influencers (500–10,000 followers): $10 to $100 per post. Micro-influencers (10,000–50,000 followers): $100 to $500 per post. Mid-tier influencers (50,000–100,000 followers): $500 to $5,000 per post.
