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However, no credible news reports or sources show that Jordan has refused a deal with the sportswear company. Jordan partnered with Nike in 1984 to create the brand's Air Jordan shoe, which was made and named for the then-NBA rookie.
Although the brand grew beyond any other endorsement deal, Nike still owns Jordan Brand. True, it's Michael Jordan's face and name that sells these babies, but Nike factories make them. And when the company releases its financial statements, Jordan Brand is always in the calculations!
Nike, Inc. and the National Basketball Players Association (NBPA) also extended their group license agreement, making Nike, Inc. an official partner of the NBPA.
Turns out, it was the best decision the Bulls legend ever made considering how the sneaker brand gave him an offer he couldn't refuse. While other NBA stars at the time were earning $100,000 from their shoe deals, Nike offered Jordan $250,000.
How to land a sponsored collaboration with Nike Step 1: Find out if you qualify to work with a brand like Nike. Step 2: Find out how Nike works with influencers and creators. Step 3: Dig up the right contact at Nike marketing department. Step 4: Craft a perfect email and send your Media Kit to Nike.
We proactively seek athletes to wear the Swoosh and represent Nike on and off the field of play. While we appreciate your love of sport and interest in Nike, we don't accept unsolicited sponsorship requests.
Nike was the top brand for influencer marketing in the US this year. Luxury, fast fashion and athleticwear brands all ranked highly for social media content reach and engagement, ing to a report from Traackr.