How can franchises protect their intellectual property in this industry? What are some examples of predatory pricing in the ice cream market?With regard to business law, unfair competition often involves deceptive, dishonest and fraudulent business practices. Show your contract and this disclosure document to an advisor, like a lawyer or an accountant. Buying a franchise is a complex investment. Item 12 and the "territory" provisions in the franchise agreement describe whether the franchisor and other franchisees can compete with you. Please consider the following RISK FACTORS before you buy this franchise: 1. We will protect you against infringement or unfair competition claims arising out of your use of the Marks. 2024 Neighborhood Meetings. We will protect you against infringement or unfair competition claims arising out of your use of the Marks.