NIKE share holder equity for 2022 was $15.281B, a 19.69% increase from 2021.
Nike is successful because it has some of the best marketing in the world. The iconic Nike swoosh and tagline, “Just Do It” has powered their brand to #1 in the sporting goods industry, and is the 14th most valuable brand in the world.
The purpose of this Stock Incentive Plan (the “Plan”) is to enable NIKE, Inc. (the “Company”) to attract and retain experienced officers, directors, employees, consultants, advisors, and independent contractors and to provide an incentive for them to apply their best efforts on behalf of the Company.