An influencer contract is essential for both brands and influencers because it establishes a clear, formal agreement on the terms of the influencer marketing collaboration. This not only protects both parties legally but also helps prevent misunderstandings or disputes that could arise during or after a campaign.
What is an Influencer Contract? An Influencer Contract is a legally binding agreement between an influencer (ie someone with a significant social media following) and a business client, under which the influencer is to promote the client's business, brand, or products in a specified way via social media.
An Influencer Agreement is a legal document which sets out the agreement between the Influencer and the Brand in relation to the rights and obligations of each party.
In exchange, the company will provide monetary compensation or product(s) of a certain value to the social media influencer. The agreement will also include the call to action required of the influencer such as linking to the brand's product in their bio and/or tagging the brand in their posts and stories.
Social media influencers and celebrity influencers have built trust with their followers and are viewed as experts in their industry. Like with any partnership, companies should have an influencer contract or written agreement in place that outlines the relationship terms between the influencer and the brand.
Don't imply that you are tweeting/posting on behalf of SAG-AFTRA. Don't be a troll or engage trolls. We encourage you to share your thoughts, but do so respectfully. Don't share confidential information publicly, including any picket, strike or negotiation plans that have not been publicly announced.
What should you include in your influencer contract? Non-disclosure and confidentiality agreement. Compensation model. Timelines and milestones. Brand campaign guidelines. Influencer campaign guidelines. Consumer privacy law. Campaign deliverables. Brand exclusivity.
Here are a few examples: Steven Seagal: Steven Seagal, known for his roles in action films, is not a member of SAG or AFTRA. Jackie Chan: Jackie Chan, an internationally renowned martial artist and actor, is not a member of SAG or AFTRA. Robert Rodriguez:
Influencers will be bound by the same membership rules as their fellow members. Influencers will qualify for Pension and Health benefits in exactly the same way their fellow members qualify: based on contributions made on covered earnings.
Do your best to find a media contact or marketing manager on the brand's website or LinkedIn page and reach out to them directly. If that's not possible, you can email or DM the brand directly. How do you pitch yourself as an influencer to brands? Keep your message short and sweet.