Startup Equity Agreement For Executives In Cook
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In summary, 1% equity can be a good offer if the startup has strong potential, your role is significant, and the overall compensation package is competitive. However, it could also be seen as low depending on the context. It's essential to assess all these factors before making a decision.
The short answer to "how much equity should a founder keep" is founders should keep at least 50% equity in a startup for as long as possible, while investors get between 20 and 30%. There should also be a 10 to 20% portion set aside for employee stock options and, in some cases, about 5% left in a reserve pool.
Startup financial advisor David Ehrenberg suggests that 5 to 10 percent is a fair equity stake for CEOs who join the company later. Research by SaaStr backs up this suggestion. The average founder/CEO holds roughly 14 percent equity at the company's IPO, while an outside CEO holds an average of 6 to 8 percent.
For early-stage startups, equity tends to be higher, around 1.5% to 3%, to compensate for higher risk. On the other hand, for more established companies, the range is usually 0.5% to 1.5%. This allocation ensures the VP of Sales is motivated and aligned with the company's long-term goals.
The general thinking is that, before Series A, founders should retain a total of 50 to 70% ownership.
The median level of ownership shown is 15% while the average is 20%. Note those highlighted in yellow are more recent IPOs in the past 2 years.
Startup financial advisor David Ehrenberg suggests that 5 to 10 percent is a fair equity stake for CEOs who join the company later. Research by SaaStr backs up this suggestion. The average founder/CEO holds roughly 14 percent equity at the company's IPO, while an outside CEO holds an average of 6 to 8 percent.
In summary, 1% equity can be a good offer if the startup has strong potential, your role is significant, and the overall compensation package is competitive. However, it could also be seen as low depending on the context. It's essential to assess all these factors before making a decision.
In summary, aim for 1% to 5% equity, considering your role and the startup's potential. Ensure you have a clear vesting agreement, and don't hesitate to negotiate based on your contributions and the lack of salary.
