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Unfair Trade Practices For False Advertising In Virginia
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False advertising is an actionable civil claim under Section 43(a) of the Lanham Act . A party who successfully sues for false advertising may be entitled to either damages or injunctive relief .
False advertising litigation is governed primarily by the Lanham Act, which contains protections against false advertising that might lead to consumer confusion, and our attorneys are committed to ensuring that our clients receive the benefit of that protection in Virginia and beyond.
Document the deceptive advertising and your interactions with the company, including any purchases you made based on the false claims. File complaints with the FTC and your state consumer protection agency. These agencies can investigate the company and take enforcement action if necessary.
Virginia law does not adhere to the Uniform Deceptive Trade Practices Act, but the Virginia Consumer Protection Act of 1977 bans false advertising, automobile odometer tampering, and other deceptive methods. Individuals, commonwealth attorneys, and the state attorney general may file suit for violations.
The law applies to the sale or lease of goods or services used for personal, family, or household purposes by prohibiting businesses from being deceitful, engaging in misrepresentations, or engaging in fraudulent acts and practices. resulting from an overpayment.
Most states provide three different forms of remedy for false advertising depending on the circumstances: injunctive relief, corrective advertising, and damages.
False advertising is an actionable civil claim under Section 43(a) of the Lanham Act . A party who successfully sues for false advertising may be entitled to either damages or injunctive relief .