New York Consolidated Laws, General Business Law - GBS § 349. Deceptive acts and practices unlawful. (a) Deceptive acts or practices in the conduct of any business, trade or commerce or in the furnishing of any service in this state are hereby declared unlawful.
For claims under Section 349, the statute of limitations is three years from the day that the alleged unlawful action occurred.
§ 350-a. False advertising. 1. The term "false advertising" means advertising, including labeling, of a commodity, or of the kind, character, terms or conditions of any employment opportunity if such advertising is misleading in a material respect.
The California False Advertising Law prohibits companies from making any statement concerning the business's products or services that is untrue or misleading, and that is known, or by the exercise of reasonable care should be known, to be untrue or misleading.
For example, in California, the state attorney general can bring a lawsuit to recover civil penalties up to $2,500 for each false advertisement sent to a consumer. The Federal Trade Commission (FTC), a federal agency charged with protecting consumers, can collect civil penalties up to $40,000.
General Business Law § 349 New York's consumer protection statute, General Business Law Section 349, makes it unlawful to engage in deceptive acts or practices in the conduct of any business, trade, or commerce or in the furnishing of any service in the state.
It is equally important to understand that defamation centers around false statements of fact; if the statement is true, it does not qualify as defamation. It is worth noting that the statute of limitations for filing a defamation claim in New York is one year.
You must bring your lawsuit within three years of the date of injury from the false advertising.
Deceptive acts and practices unlawful. (a) Deceptive acts or practices in the conduct of any business, trade or commerce or in the furnishing of any service in this state are hereby declared unlawful.