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Generally, the function of the DBA or fictitious name is to show the buying public the identity of the business owner. It allows the public to know and have the contact details of the person handling the business. A fictitious name has the same meaning as a DBA, and both terms are interchangeable.
The purpose of registering a DBA name is to notify the public that a particular person or business entity is conducting business under a name other than its legal name. Assumed name (DBA) laws are consumer protection laws.
A fictitious name (also known as a?doing business as? or ?dba?) is: Different from your personal name, if doing business as a sole proprietor. Different from your entity's legal name, if you have incorporated or otherwise formed a separate legal business entity.
Fictitious Name Registration$70Each ancillary transaction$70
A fictitious name is a name other than your proper legal business entity name that you formally get permission from the state (or county) to use when conducting business. You may also see a fictitious business name referred to as: Doing Business As (DBA) Assumed name.
In the case of a corporation, limited liability company or limited partnership, a fictitious business name is any name other than the exact name that is on record with the Secretary of State's Office.
In California, you are free to use a fictitious business name as long as it is properly registered. Most businesses choose a DBA to capture their market.
You should: Download and complete Sections 1-4 of the Fictitious Name Registration (PDF) application to simultaneously cancel and re-register the fictitious name. Return the completed application with a check or money order for $50. Make all checks payable to the Florida Department of State.
The name you register must be advertised at least once in a newspaper that is located within the county where your principal place of business is located (Chapter 50, Florida Statutes). However, proof of advertisement is not required.
The Purpose of a Fictitious Name States require filing fictitious business names because they help inform the public about who actually owns the company. A fictitious name filing puts a business's name and its owner's identity on public record.