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Brand licensing agreements are legal contracts that are drawn up between two parties. ing to License Global, they enable one party (the licensor) to allow the other (the licensee) usage rights to their trademark, logo, name, brand, patent, likeness, or character.
A trademark is a word, phrase, symbol, or design that identifies and distinguishes the goods and services of one company from those of another. A trademark license is one way to transfer the use of a trademark or service mark from its owner (the licensor) to another party (the licensee).
A trademark license agreement allows the licensee to use (but not own) the licensor's trademark in connection with agreed-on products or services. Licensing can help a company expand into new markets effectively and easily while lending the licensee an established name and reputation.
A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
A trademark license agreement allows the licensee to use (but not own) the licensor's trademark in connection with agreed-on products or services. Licensing can help a company expand into new markets effectively and easily while lending the licensee an established name and reputation.
A trademark license (which is different than a trademark assignment) is basically an agreement in which a trademark owner (the ?licensor?) permits someone else (?the ?licensee?) to use the licensor's trademark in connection with specific products or services.