Customer satisfaction is defined by whether the customer chooses to do business with you or your company in the future. Many factors play a role in customer satisfaction, including customer service, product quality and the ease of doing business. Companies must consider customer satisfaction as an important role in the lifetime value of a customer.
Many businesses have found value in surveying customers about satisfaction. Follow up with any concerns or issues the customer addresses. Customer surveys are an excellent way to discover new services or products customers want.
