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There are many reasons to use a DBA for your business, and they offer a lot of benefits. It's important to keep in mind though, that a DBA doesn't replace the benefits you get with a legal business entity. But, when used in conjunction with your legal structure, a DBA can help your business grow and thrive.
This process is often called filing for a DBA, or doing business as. For example, if ?Frank's Hot Dogs LLC? wants to do business as ?Best Hot Dogs in Town? then the owners have to file a DBA. Wisconsin law requires all businesses to file a DBA when they are using a fictitious business name.
A DBA is often referred to by other terms, including a fictitious name, assumed name, or business trade name. In Wisconsin, it is referred to as a state trademark. For instance, if you open a business, the legal name will be your name (e.g., Donnie Smith).
How much does it cost to get a DBA in Wisconsin? A DBA costs nothing if you don't register it with the state. However, if you choose to register your DBA, it will cost $15.
Wisconsin DBA / Fictitious Name / Trade Name Registrations. Business entities that plan to use a name other than their legal business name may need to register an assumed name. Assumed name registration can take place at the state, local, or state and local levels of government.
If you want to establish a Wisconsin DBA (trade name), you can file a form with the WI Department of Financial Institutions. You'll need to pay a filing fee of $15.
How do I register a Wisconsin DBA name? Visit the Department of Financial Institutions online portal. Select ?Register a Trade Name or Trademark? Enter your legal business name. Enter the business's mailing address. Provide your Employer Identification Number (EIN) Provide the trade name to be registered.
A DBA is often referred to by other terms, including a fictitious name, assumed name, or business trade name. In Wisconsin, it is referred to as a state trademark.