Wisconsin New Media Relations Policy

State:
Multi-State
Control #:
US-195EM
Format:
Word; 
Rich Text
Instant download

Description

This policy instructs employees as to the proper procedure in handling interaction with the news media.

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FAQ

Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. It is possible for communication between the media and the organization to be initiated by either side.

Public relations develops the story. Media relations broadcasts it. PR is centered on helping organizations find their story; it's about helping brands figure out what they want to say, and to who. With media relations, these stories are given a platform and distributed widely to consumers of news.

There are 7 different types of PR:Strategic communications.Media relations.Community relations.Internal communications.Crisis communications.Public Affairs.Online and social media communications.

Public relations develops the story. Media relations broadcasts it. PR is centered on helping organizations find their story; it's about helping brands figure out what they want to say, and to who. With media relations, these stories are given a platform and distributed widely to consumers of news.

Examples. Social activities related to the company like education of kids and creating awareness about hygiene.

An employee policy governing communications with the media. This policy designates the authorized representatives who can speak on behalf of the company and establishes rules and guidelines for fielding and responding to media inquiries, issuing press releases, and managing media coverage.

Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media.

Media and Public Relations involves working with the media and external organisations for the purpose of informing the public of bestchance's policies and practices in a positive, consistent and credible manner.

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Wisconsin New Media Relations Policy