Wisconsin Assignment of Service Mark and Trade Dress

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Multi-State
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US-1340817BG
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Word; 
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A trademark is a word, design or combination used by an individual or a business to identify its goods or services. Marks identifying services rather than goods are technically referred to a service mark.
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FAQ

Trade dress may thus be protected and enforced under the Lanham Act, whether it is registered or unregistered, similar to trademarks and service marks (though there are important distinctions, as discussed in this practice note).

Trade dress must be both distinctive and nonfunctional. Most trade dress is protected without registration. Trade dress that is not inherently distinctive can be registered on the United States Supplemental Register. If an owner can show secondary meaning, it can be registered on the United States Principal Register.

A registered trademark owner in Nigeria can assign his rights under Nigerian law. Trademark assignment is a process of transferring the ownership rights enjoyed by a registered proprietor (assignor) of a trademark to another person or new owner called the assignee.

The Lanham Act protects trade dress if it serves the same source-identifying function as a trademark. It is possible to register trade dress as a trademark, but for practical reasons most trade dress and product configurations are protected without registration under 15 U.S.C. § 1125(a).

Trade dress is an aspect of trademark law, which is a form of intellectual property protection law. Trade dress is an extension of trademark protection to "the design and shape of the materials in which a product is packaged, primarily.

Distinctiveness. Like unregistered trademarks, an unregistered trade dress is entitled to protection if it is distinctive, either inherently or through an acquired distinctiveness (or secondary meaning).

Even though there is no separate provision which specifically deals with 'Trade Dress', in the Indian Trademark Act, 1999, it is offered protection under the common law of passing off which includes the aspect of packaging, shape of goods, colour combination etc.

In the United States, the Lanham Act protects trade dress if it serves the same source-identifying function as a trademark. It is possible to register trade dress as a trademark, but for practical reasons most trade dress and product configurations are protected without registration under 15 USC § 1125(a).

A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. It's how customers recognize you in the marketplace and distinguish you from your competitors. The word trademark can refer to both trademarks and service marks.

Trade dress is a type of a trademark. Therefore, it follows that if trade dress is not registered, it is still protectable under the Lanham Act, as long as the trade dress owner can show distinctiveness and that it is nonfunctional.

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Wisconsin Assignment of Service Mark and Trade Dress