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The company that grants the license is known as the licensor, while the company that receives the license is known as the licensee. Licensors typically receive a fee and/or royalties (percentage of sales) in exchange for the license. Licensing can be advantageous for both parties. Product Licensing | Advantages, Disadvantages & Examples Study.com ? ... ? General Business Operations Study.com ? ... ? General Business Operations
Key Takeaways. A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company. Licensing Agreement: Definition, Example, Types, and Benefits investopedia.com ? terms ? licensing-agree... investopedia.com ? terms ? licensing-agree...
Examples of licensed products include: Example 1 . IBM computers selling with Microsoft Windows. Example 2 . Ralph Lauren allowing their brand to appear on other manufacturer's products. Example 3 . Authors receive a fee from published books. Example 4 . Radio stations pay for licenses to use songs. Example 5 .
Some examples of licensees include individuals with a driver's license, individuals licensed to practice medicine, and an individual granted license by a landowner to store goods on the landowner's land. Licensees may enter into a contractual relationship with a licensor to receive a license.
Examples of license agreements, include: The license of a trademark where the licensee is granted the right to use a trademark for a limited and specified purpose. Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character. Licensing vs. Franchising: Understanding the Differences franchiselawsolutions.com ? learn ? licensin... franchiselawsolutions.com ? learn ? licensin...
Coca-Cola utilizes licensing to diversify its product offerings, allowing third-party companies to create merchandise ranging from apparel and accessories to home decor and collectibles, all emblazoned with the company's distinctive branding.
The licensor typically charges a fee and/or royalties for the license. For example, a company that manufactures toys may license its brand name to a company that produces children's clothing. The clothing company pays the toy company a fee and/or royalties to use the brand name on its clothing.