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A typical franchise agreement should include clauses pertaining to location, duration, operation, fees, and use of intellectual property.
Costs Initial Franchise Fee and Other Expenses. ... Continuing Royalty Payments. ... Advertising Fees. ... Site Approval. ... Design or Appearance Standards. ... Restrictions on Goods and Services You Sell. ... Restrictions on Method of Operation. ... Restrictions on Sales Area.
Traditionally, the notion of territory was at the heart of any franchise agreement. Many franchise agreements grant the franchisee an exclusivity or some other form of protection (such as a right of first refusal on the opening of new franchises) within a certain territory defined in the agreement.
When it comes to structuring franchise arrangements, there are typically three different types of franchisor and franchisee agreements. Single-Unit Franchise Agreement. ... Area Development Agreement. ... Master Franchise Agreement.
Franchise agreements vary between different franchises, but these seven areas should be addressed in every franchise agreement. Use of Trademarks. Location of the Franchise. Term of the Franchise. Franchisee's Fees and Other Payments. Obligations and Duties of the Franchisor. Restriction on Goods and Services Offered.
A franchise agreement also mentions the obligations and rights of the franchisee and franchisor to sell and license a company's licensing rights and intellectual property. The scope of the franchise, including territory, product line, and branding, is a key element of franchise agreements.
As you learn how to start a franchise, here are the terms you should include when writing your franchise agreement. The Responsibilities of the Franchisee. ... Franchise Fees. ... Duration of the Agreement. ... Operating Territory. ... Royalties. ... Trademarks and Copyrights. ... The Responsibilities of the Franchisor. ... Training Programs.
It is the legal, written document that governs the relationship between the franchisor and franchisee. It specifies the terms of the franchise obligations such as rights and responsibilities of the parties, fees and payments, territory and duration of agreement.