This is a co-marketing agreement between a manufacturer of computer software products and another company that also manufactures software products for the same type customers. They desire to help each other identify prospective customers for each party's software products and services and therefore enter into this agreement. The agreement identifies their roles and responsibilities, reservation of rights, promotional activities, media events, and other necessary ares of concern.
Co-Marketing Agreement
Category:
State:
Multi-State
Control #:
US-TC0509
Format:
Word;
PDF;
Rich Text
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FAQ
A joint marketing agreement is a contract pursuant to which one or both of the parties will collaborate in order to promote the sale of product and service offerings of the other party.This article does not address the terms and conditions of sale of products and services to customers.
Co-marketing is about two companies coming together to undertake joint promotional efforts as a team. Partnering in this way results in high-quality content or products that promote both businesses. The results can range from special packaging to completely new products.
Make the most of events to connect with potential partners. Decide if the partnership makes sense. Define roles and expectations. Develop an appropriate co-marketing idea with your partner. Know your audience. Run local targeted events.
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or "cobranding") encompasses several different types of branding collaborations, typically involving the brands of at least two companies.
The Taco Bell/Doritos partnership detailed below is a perfect example of co-branding. Or, for instance, when Nike partnered with Apple for Apple Watch Nike +. A common example is when your favorite brand or retailer partners with a credit card company for a co-branded credit card like Bloomingdale's American Express.
A Marketing Service Agreement (MSA) is designed to provide branding and differentiators for a particular service provider. It helps cement what the business does, and how, in the minds of real estate agents and buyers.
This Co-Marketing Agreement is a contract that specifies how two businesses will exchange materials, tools and training in order to market the each other's products or services. In this Agreement, marketing partners may host joint marketing events or run joint promotions or sales.