This pamphlet provides an overview of fictitious name or DBA registration. Topics covered include legal requirements and procedures, advantages of a fictitious name, filing requirements, and tips on choosing a name.
DBA stands for "Doing Business As" and it refers to a legal term used by businesses to operate under a name that differs from their legal entity name or the owner's personal name. It is also known as a "fictitious name" or "assumed name." This practice allows businesses to operate under a different brand name without creating a separate legal entity. The main purpose of a DBA is to identify the business and protect the consumers by providing transparency in the marketplace. It allows businesses to maintain multiple brands or divisions without the need to create separate legal entities for each. DBA's are commonly used by sole proprietors, partnerships, or corporations that want to operate under a different business name. Different types of DBA in business include: 1. Sole Proprietorship DBA: A sole proprietor may choose to use a DBA to operate their business under a name other than their personal name. For example, John Smith may register a DBA as "Smith's Auto Repair" to do business under that name, rather than his own name. 2. Partnership DBA: In a partnership, where two or more individuals own and operate a business, a DBA can be used to represent the partnership under a different name. For instance, a law firm named "Smith and Johnson" may register a DBA as "Legal Eagle Associates" to promote their services under that brand. 3. Corporation DBA: A corporation can also use a DBA if they wish to establish a separate brand for a specific product or service. For example, a technology company named "XYZ Inc." may register a DBA as "Tech Innovators" for their software division. 4. Franchise DBA: Franchise businesses often operate under a unique brand name, separate from the franchisor's legal entity name. Each franchisee may register a DBA to operate under the franchised brand while still being associated with the larger franchise system. 5. Non-Profit DBA: Even non-profit organizations can use a DBA to operate under a name that accurately represents their mission or services. For instance, a non-profit called "Charitable Foundation for Education" may register a DBA as "Scholars United" for their scholarship program. In conclusion, DBA stands for "Doing Business As" and allows businesses to operate under a different name from their legal entity or owner's personal name. Sole proprietorship, partnerships, corporations, franchises, and non-profit organizations can all utilize DBA's to conduct business under specific brand names while maintaining their legal status and transparency in the marketplace.
