Simple Endorsement Agreement
What this document covers
The Simple Endorsement Agreement is a legal document that outlines the terms under which a Licensee may use a Licensor's name and likeness for marketing and advertising purposes. It is particularly useful in industries such as entertainment, product promotion, and intellectual property. This agreement provides clear guidelines for usage rights, payment arrangements, and conditions of endorsement, distinguishing it from other forms of agreements like standard licensing agreements, as it specifically deals with personal endorsements for promotional activities.
Form components explained
- License: Details the rights granted to the Licensee for using the Licensor's name and likeness in defined campaigns.
- Term: Specifies the duration of the endorsement and conditions for extension.
- Fees: Outlines payment terms for the use of the Licensor's likeness and any additional fees for extending the license.
- Advertising and Marketing: Requires approval of marketing materials featuring the Licensor's likeness.
- Representations and Warranties: Ensures the Licensor has the rights to grant this license and indemnifies the Licensee.
- Governing Law: Identifies the jurisdiction governing the agreement.
When this form is needed
This Simple Endorsement Agreement should be used when a business, referred to as the Licensee, wants to promote a product or campaign utilizing a person's name and likeness, referred to as the Licensor. Common scenarios include marketing campaigns for new products, endorsements in retail, or promotional material for entertainment projects where the personal endorsement can enhance brand visibility.
Who can use this document
This form is suitable for:
- Businesses or individuals looking to engage a celebrity or notable figure for endorsement purposes.
- Marketers and advertisers needing a formal agreement to utilize personal likeness in their campaigns.
- Individuals offering their name and likeness for marketing and seeking protection and clear terms.
Steps to complete this form
- Enter the date of the agreement at the top of the form.
- Fill in the names and addresses of the Licensee (business) and Licensor (individual).
- Define the campaign title and product associated with the endorsement.
- Specify the duration of the license and any options for extending it.
- Detail the fees being paid for the licensing rights and specify any conditions regarding advertising approval.
- Both parties should sign and date the agreement at the end to make it binding.
Is notarization required?
Notarization is generally not required for this form. However, certain states or situations might demand it. You can complete notarization online through US Legal Forms, powered by Notarize, using a verified video call available anytime.
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Make edits, fill in missing information, and update formatting in US Legal Forms—just like you would in MS Word.
Download a copy, print it, send it by email, or mail it via USPS—whatever works best for your next step.
Sign and collect signatures with our SignNow integration. Send to multiple recipients, set reminders, and more. Go Premium to unlock E-Sign.
If this form requires notarization, complete it online through a secure video call—no need to meet a notary in person or wait for an appointment.
We protect your documents and personal data by following strict security and privacy standards.
Common mistakes
- Failing to clearly define the duration of use and conditions for extension.
- Not specifying all media in which the likeness will be used.
- Omitting payment terms or miscalculating fees owed.
- Neglecting to obtain written approval for marketing materials using the likeness.
- Signing the agreement without fully understanding its terms.
Why complete this form online
- Convenience: Download and customize the form quickly to suit individual needs.
- Editability: Easily modify the agreement based on changing circumstances or specific endorsements.
- Reliability: Access forms validated by licensed attorneys, ensuring legal accuracy and compliance.
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FAQ
State clearly who or what you are endorsing. Your letter should indicate plainly what or who it is that you are endorsing. Back up your endorsement. Offer support of your endorsement. Include all relevant details. Write your endorsement letter in a professional manner.
Four principal kinds of endorsements exist: special, blank, restrictive, and qualified. An endorsement that clearly indicates the individual to whom the instrument is payable is a special endorsement.
An endorsement may be a signature authorizing the legal transfer of a negotiable instrument between parties. Endorsements can also be amendments to contracts or documents, such as life insurance policies or driver's licenses.
A sponsorship or endorsement deal is a business arrangement, which yields a commercial return for the sponsor/endorsee and in exchange provides an 'in kind' or cash benefit to the artist.
An Endorsement Agreement is a contract that lets a company use someone's name, likeness, and reputation to promote a service or product.This Celebrity Endorsement Agreement clearly defines the terms of the endorsement, including how the endorser will use or advertise the endorsed product or service.
Endorsements are a popular means of advertisement; this is either a spoken or written statement that endorses the use of a product. It's common for CEOs to endorse athletes to market their own products, though there is plenty of benefit for the athlete as well. Sports endorsements make up a huge market.
That's when endorsement deals come into play. Endorsement deals can personally relate to a consumer. When someone is endorsed by a brand they are publicly recommending or suggesting to consumers to try a particular product because they use it.
Include the name of the company and your position. This way they would know the endorser and how reliable and qualified you are. Be honest. Do not exaggerate. Know the person or the product you are endorsing.
