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Introduce yourself and provide background information. State your purpose for the proposal. Define your goals and objectives. Highlight what sets you apart. Briefly discuss the budget and how funds will be used. Finish with a call to action and request a follow-up. Close the letter and provide contact details.
State your purpose. Do this clearly and concisely so that the reader knows immediately why you are writing. Give some background information. State a solution to the problem. Show costs. Conclusion.
Find a common interest. Talk about something that is currently happening on his company or industry. Get credibility by mentioning that you've worked with other companies of his industry. Show that you are interested in him. Talk about his problem (not your offer per se)
Describe precisely the services that your company offers. Explain how the services would benefit the prospective client. Extend an invitation to collaborate with the client in business. Keep the content of the letter professional. Address the reader formally and politely.
Title or cover page. Table of contents (optional but useful for longer proposals). Executive summary. Acknowledgement of the problem. Proposed solution / Outline of approach. Deliverables. Timeline. Pricing.