A Lapse Subscription Renewal Offer is a promotional offer designed to encourage customers to renew a lapsed subscription. This type of offer may include discounted prices, extended trial periods, or additional features or benefits. There are two main types of Lapse Subscription Renewal Offers: 1. Reactivation Offer: This type of offer is used to entice customers who have previously unsubscribed to reactivate their subscription. This offer may include discounts, free trial offers, or bonus features. 2. Retention Offer: This type of offer is used to encourage customers to keep their subscription active. This offer may include discounts, extended trial periods, or additional features or benefits.