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A merchandise license agreement describes the terms through which the owner of intellectual property, notably in the form of a trademark, service mark or copyright, grants a party, called the licensee, the right to use the property for distribution, marketing, and sale. Merchandise License Agreement: What You Should Know - UpCounsel upcounsel.com ? merchandise-license-agree... upcounsel.com ? merchandise-license-agree...
Key Takeaways. A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.
A typical brand licensing agreement is a legal contract that outlines the terms and conditions under which a licensee is granted the right to use a licensor's trademark rights in connection with the licensee's products or services. Licensing Agreement In Fashion Industry - Legamart Legamart ? Home ? Other Areas Legamart ? Home ? Other Areas
In a merchandise license agreement, the licensor typically grants a licensee the right to manufacture, market, distribute, and sell products that use the licensed IP.
A merchandising agreement is a legal contract between two parties in which the first party agrees to sell specific goods or services to the second party. In this case, "merchandise" refers not only to physical items but also intangible products such as intellectual property.
An agreement granting a third party a license to use trademarks, service marks, copyrights, or other intellectual property (IP) rights in a character, film, television program, video game, or other artistic property for the creation of consumer products for distribution, marketing, and sale.