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A violation of this right occurs when an individual's name, likeness or identity has been misappropriated by another for commercial purposes. The victim in such a case is entitled to recover for the unauthorized economic gain by the tortfeasor.
The right of publicity is an intellectual property right that protects against the misappropriation of a person's name, likeness, or other indicia of personal identity?such as nickname, pseudonym, voice, signature, likeness, or photograph?for commercial benefit.
California provides a civil claim for the unauthorized use of another's ?name, voice, signature, photograph, or likeness? on products or merchandise, or for the purposes of advertising or promotion. California also makes it a crime and provides a civil action if someone uses another's unauthorized signature in a ...
139 of July 13, 2011, known as the Right of Publicity Act, (the ?Act?). The Act grants independent and specific protection, not only for celebrities and public figures, but also for private individuals, whose persona has been used for commercial purposes without his or her consent.
The right of publicity is not only for celebrities. Any person whose name or image is used to sell products may claim a misappropriation of this right. For example, if a child's photograph is taken and used to sell toys, that child could claim a misappropriation of the right of publicity.
Key Right of Publicity Cases PLAINTIFFDATESTATERufo v. OJ Simpson2001CaliforniaShaw Family Archives v. CMG Worldwide & Marilyn Monroe LLC2008New YorkToney v. L'Oreal2005IllinoisVentura1995Minnesota44 more rows