Ohio Merchandise License Agreement
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FAQ
Ohio State owns numerous trademarks for its names, logos, and slogans used in connection with its athletic teams, including the Block O design, THE OHIO STATE UNIVERSITY, BUCKEYES, OSU, O-H-I-O and Brutus.
The is the most commonly used word in the English language, according to the Oxford English Corpus, and Ohio State is continuing its fight to trademark it. The United States Patent and Trademark Office refused Ohio State's attempt to trademark the word The Sept.
The Registered Marks of the University Registered marks include but are not limited to: Ohio State University, Ohio State, Buckeyes, Ohio State Buckeyes, Go Bucks, Brutus the Buckeye, the Block O, the institutional logo, the University seal, Brutus Buckeye and the Athletic Logo.
Ohio State's trademarks are among the most popular collegiate emblems nationwide. To date, the Licensing Program has generated over $130 million in royalty revenue from approximately $1.3 billion in licensed retail sales.
Registered marks include but are not limited to: Ohio State University, Ohio State, Buckeyes, Ohio State Buckeyes, Go Bucks, Brutus the Buckeye, the Block O, the institutional logo, the University seal, Brutus Buckeye and the Athletic Logo.
In 2019, the U.S. Patent and Trademark Office turned down Ohio State's request to trademark the word in conjunction with the university's name on items marketed for sale such as T-shirts, baseball caps and hats. Ohio State's application for the trademark came after Jacobs sought to do the same.
Ohio State University has failed to trademark the word "the," with the U.S. Patent and Trademark Office on Wednesday, turning down its application to claim the three-letter definite article as its own.
The Ohio State University is trying to prevent Overtime Sports Inc. from using its letter O because the school thinks it's too close to its trademarked Block O. Oh no: A New York-based sports network has turned to the federal courts in its trademark dispute with Ohio State University over use of the letter O.
