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Put simply; you can legally use music in videos if you have permission from the person, people, or company who owns the rights. Since the publisher and the record label usually hold music rights, you'll have to get permission from both. From the publisher or composer, you'll get a synchronization (or sync license).
The master license pays only the artist for the right to use their recording; the synchronization license pays the composer for the right to use their song.
Non-Commercial Videogram Synchronization License: This involves using a song in a video or ?on-screen performance,? starting at $0.25 per copy with a minimum license amount of $25 per license.
Whenever you release a recording of a song that someone else wrote in a video format, even if it's just a small portion of the song, you need a synchronization license. Synchronization licenses are most commonly used for YouTube videos, cover song videos, wedding videos, and commercial and corporate videos.
Synchronization License: This is the right to synchronize a song or a piece of music with your visual image. It must be obtained from the copyright owner of the music, which is usually the publisher. You can find out who the publisher is by using ASCAP's Clearance Express (ACE) at .ascap.com/ace.
In order to use that recording, you'll need a master use license. Together, a master use license and a sync license will allow you to add your favorite songs to the films and video games you create. The good news is that you don't have to contact famous celebrities directly in order to obtain these licenses.
The mechanical license only covers the audio portion of your YouTube cover. To post video along with the song, you'll need a synchronization license, also called a ?sync" license.
The copyright holder of the music grants the license, and your cost ranges from a handful of dollars to hundreds of thousands of dollars, depending on the song and how you are using it. No law forces a copyright holder to grant a synchronization license to anybody willing to pay for it.