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Negotiating a licensing agreement Know at all times what you want from the negotiations. Understand the company's position. Demonstrate personal and professional integrity. Find the courage to end negotiations rather than accept poor terms.
A technology licensing agreement is a contract that outlines the terms and conditions of a licensing agreement between a technology company and a party purchasing the use, reselling rights, or rights to change a particular software product or intellectual property of the technology company.
Patent Licensing is often referred to as Assertive and likely requires litigation to enforce the patent owners rights. Technology Licensing is synergistic and often results in a win-win relationship between licensor and licensee.
Technology licensing is a contractual arrangement in which the licenser's patents, trademarks, service marks, copyrights, trade secrets, or other intellectual property may be sold or made available to a licensee; compensation is negotiated in advance between the parties.
Some common types of technology transfer agreements are as follows: Licensing Agreements: Licensing agreements play a fundamental role in transferring technology and intellectual property. These contracts involve the licensor presenting the licensee with the ownership to use, create, or sell a specific technology.
Key Takeaways. A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.