The New Mexico Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC is a legally binding document that outlines the terms and conditions related to advertising activities between the two companies. This agreement is essential to ensure a transparent and mutually beneficial partnership. Key elements included in the New Mexico Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC encompass the scope of advertising activities, payment terms, intellectual property rights, and dispute resolution mechanisms. By agreeing to this agreement, both parties agree to adhere to certain guidelines and standards for advertising on Amazon.com's platform. Types of New Mexico Advertising Agreement: 1. Display Advertising Agreement: This type of agreement primarily focuses on the display of advertisements on Amazon.com's website. It involves negotiating ad placements, metrics for performance evaluation, and payment structures. The agreement outlines the specific details and expectations for HomeGrocer.com, Inc.'s various display advertising campaigns. 2. Sponsored Products Advertising Agreement: This agreement pertains to sponsored product placements on Amazon.com. It addresses the methods and strategies for targeting specific customers, optimizing product visibility, and monitoring ad performance. It also defines the fees and payment structure associated with sponsored product advertising campaigns. 3. Amazon Advertising Platform Agreement: This agreement relates to the utilization of Amazon Advertising Platform (AAP) by HomeGrocer.com, Inc. It outlines the terms and conditions for using AAP's tools and services, such as audience targeting, ad creation, campaign management, and reporting. The agreement ensures that both parties comply with AAP's policies and regulations. 4. Amazon Associates Agreement: Although not exclusive to New Mexico, this agreement can be relevant to the overall advertising activities between HomeGrocer.com, Inc. and Amazon.com LLC. It governs the terms and conditions for HomeGrocer.com, Inc. to participate in Amazon's affiliate marketing program, Earn advertising fees by advertising and linking to Amazon.com. This agreement encompasses commission structures, compliance guidelines, and promotional practices. In summary, the New Mexico Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC serves as an essential framework for a successful partnership in advertising activities. By categorizing the agreement into different types based on specific advertising channels, it allows for an organized and efficient collaboration between the two companies.