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Value-added resellers include technology service companies, auto dealerships and even furniture companies. Technology service companies often offer a range of value-added products or services, such as extended warranties, service contracts, supplemental hardware, software, and installation and setup services.
Reseller Agreements should specify the details of the product or service delivery. Both parties should have a mutual understanding of the delivery terms, including the timelines, delivery responsibilities, delivery location, and method.
A VAR agreement is a governing law that increases the value of a product and enhances the customer experience by maximizing complementary aspects of both companies. A value-added reseller agreement delineates reseller rights and specifies the conditions required for performing (for either party).
Reseller Agreement: A legal agreement between a supplier or manufacturer and a reseller defining the regulations and conditions upon which the reseller may sell the manufacturer's products or services.
A reseller is generally less closely associated with the manufacturer, and sometimes does not have a direct relationship with the manufacturer as it generally buys products from distributors. Resellers usually do not keep inventory of product or provide after-sale services.
Reseller Agreements should specify the details of the product or service delivery. Both parties should have a mutual understanding of the delivery terms, including the timelines, delivery responsibilities, delivery location, and method.
Reseller's obligations ? Responsibilities of the reseller, such as marketing efforts, sales targets, customer support, and compliance with the principal's policies.
Contents Defining the scope of the reseller agreement. Outlining the duration of the agreement. Outlining the rights and obligations of the reseller and the customer. Outlining the scope of the reseller's services. Outlining any exclusions. Setting out payment terms. Stating the payment terms.