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Some of the best ways to attract larger advertisers include:Deliver Content That People Want To Hear: Ultimately, people listen to the radio to be entertained.Don't Run Too Many Ads: If you run large ad breaks, your listeners will often just switch channels until the end of your ads.Let Advertisers Know You're There!
Creating an electronic press kit, writing a music press release, or sending out one-sheet including links to 1-3 of your best tracks is the most common way to approach radio stations, as well as press publications and blogs. The key is to make your email or press pack stand out and grab their attention.
Advertising (either in the form of 'spot ads' or commercial sponsorship of particular shows or strands) is how commercial radio stations (attempt to) make money. Their equation is simple: the more listeners they attract, the more advertising they sell and the more money they make.
How to get radio airplayGain clout elsewhere first.Send in your CD/mixtape (or even a vinyl)Focus on non-commercial radio (at first)Offer an exclusive.Send over an EPK (Electronic Press Kit)Sign with a label.Cultivate your organic airplay.Think globally.
Get Your Music Heard By Record LabelsWrite a Great Bio. First things first: make sure your brand is properly and professionally represented online.Prepare Your Tunes. Remember about producing and delivering good quality.Do Your Research.Be Relevant.Think Like a Label.Send it Out!Submit a Demo to Blue Label Records.
Professional record labels have deals with distribution companies that send their records to stores, whether physical or digital. With digital becoming the primary format and the huge cost reduction of not having to create physical product, most labels release new records on digital only.
To get album copies in the hands of fans, record labels signed deals with distribution companies that, in turn, signed deals with retail stores to sell the albums. Some distributors bought albums from record labels outright, while others distributed albums on consignment.
As detailed last month in Rolling Stone, pay-for-play continues to be a common practice in the radio business, with money or goods passing from the record labels to the radio stations to influence airplay.
When a record label licenses your music, they essentially purchase the rights to an album from you and manufacture, promote and distribute it. They'll pay you a set fee and act as your label for that album in the territory or area that they licenced the album in.
Radio airplay is traditionally the best way for a record label to get their recorded music heard by the public. The more a song is played on the radio and heard by listeners, the more chance the song has to become a part of the public's consciousness.